Vehicle Spotlight: The Lamborghini Urus Is Next-Level SUV Design

There are few words in the automotive industry that carry as much weight as “Lamborghini”. The label is responsible for making names like the Diablo, Countache, Aventador, and Hurucan legendary in the auto world. Let’s be honest, it doesn’t matter whether you’re into trucks, muscle cars, or motorcycles, Satan himself would stop and stare if a Lamborghini crossed his path. Well, in December 2017, a very expensive, Italian-designed alien craft landed at Lamborghini’s Sant’Agata Bolognese headquarters. And from it was unveiled a powerful and elegant SUV called the Lamborghini Urus. And you better believe people stopped and stared.

The SUV No One Asked For, But Everyone Wants

Truthfully, a Lamborghini SUV was something no one was expecting. Although, this isn’t the first time the industry titan has dabbled in the segment. In the late 1980s, the LM002 was developed for military use. The platform only ran from ’86 to ’93, but what made it impressive was the fact that it shared the same V12 engine as the Countache. It had the appeal of a Humvee, but was just a bit more attention-demanding.

And while something about a V12-powered SUV just feels so right, the new Lamborghini Urus has four less cylinders. Regardless, it still grabs as much attention—maybe even more, considering it’s designed for civilian use and comes paired with many of the luxury features the segment has come to expect. Still, haters gonna hate and the number one complaint about the new Lamborghini Urus is that it lacks the sound of a Lambo V12 that the world loves so much. We say, bark and bite are two very different things.

Don’t Underestimate

With the 4.0 L turbocharged V8, this thing puts out 641-hp and 627 lb-ft of torque. Even at two tons, this is enough to get the Lamborghini Urus from 0-60 in 3.6 seconds. Not only that, but the automaker claims that the new SUV has a top speed of 190 mph. By comparison, the V-12 LM002 pushed out 444-hp and went 0-60 in 7.7 seconds, topping out around 118 mph.

Besides, when you look at the LM002, you’d likely need to be told it was a Lamborghini. It was a boxy brute that looked very much like it was intended for military use. While that has its own particular audience, the new Urus’s style is much more appropriate to the name. The nose of the car is a dead giveaway that it’s a Lamborghini. It’s sleek and aggressive, which makes it look like missile, just like its siblings. As an SUV, it’s much larger than other Lambos, but the designers have done an excellent job at keeping the proper flow running from front to rear—even with the higher roof line.

You Can Look, But Don’t Touch

Inside, you’ll find everything a proper supercar should have. Paddle shifters, racing seats, interactive interfaces, and intuitive displays within easy reach, as well as a classy design that whispers, “I am a fine Italian machine.” What largely separates the interior of the Lamborghini Urus from a true supercar is that it can carry 4-5 passengers depending on what configuration the buyer selects. On top of that, the vehicle is equipped with a rear hatch making storage much more reasonable than that of the Huracan or Aventador.

With the five-seat option at full capacity, rear passengers may feel a bit cramped. But with four in place, even taller passengers will sit comfortably in the back—despite that sloped roofline. Some other features that separate the Lamborghini Urus from the track-oriented nature of the brand are a panoramic sunroof, air conditioning vents built into the B-pillars, and even optional displays in the headrests for rear passengers.

The Driver Reigns Supreme

Up front, storage and riding comfort give the driver (and whoever’s lucky enough to ride shotgun) a uniquely blended experience of luxury and sport. While the navigator can bask in the luxury that is rich Italian leather, the driver gets to experience the real fun. As mentioned, the steering wheel is fitted with paddle shifters, a detail that can be found in other high-end SUVs. But where the Lamborghini Urus really blows its competition out of the water is in the gear selection.

The vehicle is fitted with what’s called a Tamburo selector (Italian for “drum”). In appearance, it looks like space-age technology. The center level is the actual gear selector, with something called the “Anima” allowing drivers to select between six driving modes. The third lever places the SUV into “Ego” mode, which gives drivers the option to tap into the vehicle’s operating system and dial it in however they please. (Daaang.)

So…How Much?

Now that we’ve got you drooling, let’s talk price. The Lamborghini Urus hits the market at a cool $200,000. A startlingly high number for an SUV, yes, but the automaker claims that at this price you are walking away with the fastest SUV available. (In comparison, the last “fastest SUV” was the Hellcat-powered Cherokee, which is a tenth of a second slower going from 0-60, but boasts a top speed of 10 mph more, and whose base model starts at $85,000.) And besides, with the Urus you still get to say: “It’s a Lamborghini.”

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