Conversion Vans II: On the Road Again
Recently, we explored the topic of conversion vans. Click here to see how they’ve changed, the new audience they’re attracting, and how the segment is showing some serious growth potential. Now, we’re back to discuss some of the custom mods #vanlifers are giving these vehicles. And more importantly, how you in the aftermarket can capitalize on this movement. Check back soon for Part 3! We’ll examine just what automakers have in store for the budding commercial segment.
As we pointed out previously, today’s conversion vans have changed a lot in comparison to their groovy ancestors. Shag carpeting and ‘70s-inspired color palettes have been replaced with multi-functional and minimalist-looking interior design, sustainable energy sources, and state-of-the-art connectivity. This maturation certainly allows conversion vans to share spotlight with current RV trends or the tiny house craze. But they’re really a different beast altogether.
A Fun Challenge
Van living is a truly nomadic, off-grid lifestyle. With less space and amenities than most RVs, campers, and even the tiniest of houses, they present a much bigger challenge for comfort. And unlike these contenders, conversion vans begin their life simply as a people or cargo mover. They aren’t built with the express purpose of becoming a home (with the exception of some pricey custom-builds). Owners and aftermarket specialists are what transform them into the plumber’s trade vehicle, the special needs-adapted family van, or the outdoor enthusiast’s mobile home.
It’s exactly this versatility that makes conversion vans such an interesting enterprise for aftermarket professionals. Prospective tiny home owners can buy the shell of a mobile cottage with a bucolic-looking front porch, or a 200 sq.-ft. rustic cabin on wheels. Many come with most of the amenities you’d find in your own home, only—you know—tiny. Compare that to the average Ford Econoline that looks like the school van the rural kids rode in middle school, and the make-it-homey modifications become a little bit trickier—and the challenge a little more fun.
Some Stuff You Just Can’t Live Without
Most van dwellers opt for a more minimalist lifestyle to accommodate such a lack of space. That being said, there are still some cozy amenities consumers desire, as well as a few that are necessary for the challenge of year-round van living. And this is where aftermarket professionals can really shine.
Conversion vans are ill-equipped to handle exceedingly cold or hot temperatures. And the interiors are far from sound-proof. There are numerous horror stories online of potential #vanlifers struggling to properly apply Reflectix or foam panels, going through bottle after bottle of spray foam, and hurting their budget in the process. Most of these stories also come with an asterisked note saying that if they had to do it again, they would leave the insulation upgrading to the professionals.
Show ‘Em What You’ve Got
Similarly, needs vary among van dwellers. And even the most prepared DIYer is bound to overlook something. If your shop doesn’t specialize in van conversions, your professional experience in aftermarket products can still help a consumer streamline their priorities. Have they considered how their van will handle rough roads? Do they plan to haul gear? And have they considered that a roof rack might interfere with mounted solar panels? Exceptional product knowledge and creative solution-seeking are great ways to show this potential market that professional help will allow them to build a better conversion than they originally imagined.
Additionally, van living requires all the trials that come with regular vehicle maintenance as well. Remind potential customers that many successful van lifers have opted to upgrade their suspension, exhaust system, wheels and tires, or additional storage solutions. Others add hitches, awnings, and vents. And did you mention that these decisions are all things you and your team can help them make?
So, share those ideas and experiences. Because sure, most van dwellers are capable of tackling cosmetic upfittings on their own. In fact, many have “hacked” IKEA furniture to do exactly that. But those who plan to do a little more hard living in their conversion vans should know that for conveniences like quality hot water installation, a functional kitchen station, safe electrical wiring, or sustainable battery system, consulting a professional will save them in the long run.
Remember, we’ve got more where that came from! Stay tuned for Part 3.
