NEW Fab Fours Matrix Series Bumper Pulls Out All the Stops

Fab Fours is in the business of shock and awe, from the Grumper-ViCowl combo that stunned and, ultimately, disrupted the entire traditional Jeep aftermarket years ago to the recent open fender #40sNOLIFT debut—an incredibly complex achievement that will be discussed in more detail alongside the company’s entrance into the wheel and tire segment.

“Part of what we do is just look cool,” says Greg Higgs, CEO of Fab Fours. “When we roll up, we want people to be like ‘Oh yah, Fab Fours is here!’” True, but a reputation for fine looks is merely icing on the cake when the owner can hang his hat on a superior product.

With a go-big or go-home approach, the talented design, engineering, and manufacturing team at Fab Fours, led by Higgs himself, is intently focused on invention. And not just the raw materials and fabrication techniques that make American manufacturing what it is. Rather, a commitment to revolutionizing the entire market with new products that consumers never even knew they wanted. That, right there, is a space where true genius lives. The team at Fab Fours has proven time and time again that they aren’t a one-and-done success story.

These days, the company’s recognizable black and red logo graces both large and small-scale enthusiast events across the country, from their insane Crawler Hauler at Moab and a clean white Jeep Gladiator unveiled at Daytona Jeep Beach to a portfolio of customized bumpers positioned center stage at the DUB Show Tour. In the words of Higgs, “If you’re smellin’ what we’re cookin’,” then it’s likely the all-new Fab Fours Matrix series bumper is for you.

2019 Fab Fours Matrix Series Bumper

As one of the largest aftermarket bumper manufacturers in the world, Fab Fours doesn’t just stand out for its long line of top-grade, American-made products. People are attracted to this company because it dares to be different, to take big risks in crowded segment. Big risks that reap big rewards.

With the pipeline already well-filled by the company’s Premium series bumper that accommodates winches up to 16,500 lbs. and is strong enough to handle any kind of impact, in addition to the Vengeance series, which provides a similarly aggressive design in a slightly less heavy-duty package, Fab Fours didn’t necessary need to add more comparable variety. Then again, since when has jaw-dropping customization been about need??

Higgs and his team realized during brainstorming and development that, sure enough, a middle ground exists and certainly has emerged.

Think of the laundry list of consumer demands. “We get, ‘I want lights, I want a winch, I still want D rings. I need it to take an impact, and I want it to sit high and tight,’” explains Higgs. “Is that all?” he laughs. “Well, if that’s the list, we answered it with the Matrix. A little bit of Premium and a little bit of Vengeance combine into one perfect slim-fitting steel bumper—the best in the truck game,” he adds.

“I couldn’t be more excited about the launch of this thing. I mean, we’ve been in the bumper space a long time and made thousands of bumpers—there’s a lot of happy customers out there,” says Higgs. “We’ve put all that learning and all that experience into the Matrix,” says Higgs.

Equipped to hold a 30″ light bar, 4 cube LED lights, and a 12,000 lb. winch, the Fab Fours Matrix Series bumper gives truck enthusiasts the peak of style and utility. “I love how the light inserts almost give you that induction from a hood. It’s designed around a single row light bar, but a modified double row is an option. Inserts on the wings give the choice of a color match and it’s still accommodating up to two duallies, depending on the frame,” explains Higgs.

Available in three style choices—No Guard, Pre-Runner, and Full Guard—truck owners can pick just how wild they want their look to be. And those extra openings and removable inserts offer even more opportunities for personal customization. Trust us, whether you’re driving traffic-lined pavement or tree-lined trails, the Matrix series will give you the strength, utility, and right amount of flash to keep all eyes on you.

From their venture into the wheel and tire category to the fanfare surrounding their new 16-gauge steel Jeep fire pit built to scale, there’s no concept that is out of bounds for Fab Fours.