The following feature was penned by John Spaulding, leader of corporate communications at Keystone. Learn how a single BIG Show event is positioned to be BIGGER and better than ever.
Gary Comer, Founder of Lands’ End, once said, “Worry about being better; bigger will take care of itself.” That was exactly the perspective the Keystone team took when they decided last year to host one big North American event in 2018—take a thing they do really well and then do it better. Keystone’s focus on improving the BIG Show and delivering a quality, value-rich experience for its customers and suppliers will prove Mr. Comer’s prophetic words true.
What To Expect
“The 2018 BIG Show will combine the best of our East and West Shows in one location making this the largest exhibit we have ever had—hosting more suppliers under one roof than ever before,” said Bill Rogers, Business Leader for Keystone. “That means we will have a broader representation of products from all the aftermarket segments for our attendees to see. It will be the perfect place for any aftermarket retailer or jobber, regardless of their focus, to see trends and new products that they can offer their customers. Our focus on better really has resulted in something a lot bigger,” adds Rogers.
The Keystone BIG Show truly will be a North American event. Customers from all over the US and Canada will be in attendance. This intersection of geography and market interests will make for a really dynamic buying and educational environment for all attendees.
“By leveraging all of our resources together for one event we plan to show our customers how we can support them in growing their business in the changing retail environment we all operate in. The bigger show experience will allow people to see more, do more, and learn more,” commented Fred Petrivelli, Keystone Sales Leader.
New products and exceptional buying opportunities from hundreds of suppliers will continue to be a mainstay at the event. In order to give attendees more time to take advantage of all the activities, the BIG Show will be open for active buying during the reception on Friday night. That means more Power Hours, more deals, and more time to connect with suppliers and peers during the largest distributor aftermarket event in North America.
Make Room for a Little Fun
No Keystone BIG Show is complete without a little fun and entertainment. “The Keystone Events team has been working around the clock to ensure that guests to the BIG Show have an exceptional experience. On the floor activities and prize drawings, vehicle giveaways, concerts, and more will keep everyone in attendance hopping,” says Melissa Holland, Keystone Events Manager. “We deliver a complete show experience and have struck the perfect balance between business and fun with our offering in 2018,” she adds.
Keystone is the leading distributor and marketer of aftermarket automotive products and services. They are uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service, and innovative marketing support. Keystone is committed to expanding its offering to meet the ever-growing needs of its customer base, providing them what they need, when they need it most. For more information, attendees and suppliers should visit www.keystonebigshow.com or contact their Keystone representative.