Brand Spotlight: CURT Group, a Family of Brands with Staying Power

If your livelihood, or simply your passion, revolves around trucks, SUVs, or transportation in some way, then what could possibly be better than a company whose sole focus is the production and distribution of the highest quality truck and towing accessories on the market? This tight-knit group of brands has built a loyal customer base all across North America by valuing the customer above all else and placing an emphasis on product excellence and exceptional service. Together, CURT Group makes up one of the industry’s most dependable family of brands… with a decades-long reputation for quality and service to boot.

CURT Manufacturing

CURT Manufacturing

CURT may be a major name in the industry now, but it knows a thing or two about humble beginnings. The business began out of the trunk of a car in 1993. Today, it is a leading manufacturer of American-made towing products. CURT can outfit virtually any vehicle on the road to meet towing needs, offering custom-fit trailer hitches and wiring harnesses. They also produce and distribute goose neck, fifth-wheel, and weight distribution hitches. Ball mounts, trailer balls, cargo carriers, bike racks—you name it. CURT’s got it covered, no matter what you drive. Whether it’s a car, truck, van, or SUV, CURT is one of the first names in towing.


Aries is a successful member of the CURT collective. The brand produces top-quality accessories for trucks, Jeeps, SUVs, and crossovers alike. Aries’ specialties include grille guards, bull bars, side steps, and running boards. It’s also the arm of the business that handles the bulk of the massive Jeep® Wrangler aftermarket load. What’s more, all Aries products are vehicle-specific for a custom fit. From some of the coolest powered running boards on the market to LED lights, staples like floor liners and universal mud flaps, the Aries name is trusted across the board for quality and durability.

Just check out this lifted 2011 Jeep® Wrangler Unlimited Sahara featured on FourWheeler Network, that sports some Aries’ bumpers, steps, and light guards. The rig is owned by the eldest son of the Roberston clan (Yep, the Duck Dynasty guys) and gets into its fair share of Southern off-road adventures.

Luverne Truck Equipment

Since 1963, Luverne Truck Equipment has excelled in meeting drivers’ high standards. The brand specializes in high-end automotive accessories for trucks, SUVs, and commercial vans. And with decades of hard work and consistency, Luverne has built a respected name for itself. They use American-made parts cut from solid materials like stainless steel, aluminum, and mild steel. It’s easy to see, these accessories are for people who demand the most from their vehicles.

Travis Mai of CURT Group sums their core purpose up perfectly. “Luverne specializes in grille guards, running boards, and side steps for the working man that needs to get the job done right.” So, go ahead, name one single person that isn’t looking to get the job done right…we’ll wait.

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