Industry Professional Talks Jeep® DOGma

RUBARKON is not only a playful spin on the legendary Rubicon model, but also the current pet project of Jeep® enthusiast and Keystone marketing associate Kris Lavery. And we’re not kidding when we said pet project! Lavery’s wife, Lisa, is the proud owner of Crazy Dog Lady, a pet grooming business based out of Old Forge, PA. This creative duo distinguishes their gig from the pack by picking up and dropping off their customers…the four-legged type. Not having a suitable vehicle for their growing business was challenging, but a little ingenuity allowed this husband and wife team to invest in a 2008 Jeep® JK Sport that could simultaneously conquer the outdoors and serve as a practical, presentable and fun transportation service for their customers.

“I caught the Jeep® bug about three years ago and have an unbridled love for the vehicle and the lifestyle,” said Lavery.

A self-proclaimed modder, Lavery has an intense impulse to change or hack anything and everything he can, from modifying his guitar collection to jail breaking his Apple iPhone all in the name of customized functionality. To him, it’s all about creating a better, more user-friendly experience. And there’s no bigger blank slate than a Jeep® build! Check out the various stages completed by A&A Auto in Moosic/Exeter, PA and Giello’s Body Shop in Dunmore, PA.

Stage 1

• Rugged Ridge 3.5” lift
• Rugged Ridge grab handles
• Rugged Ridge 20” XHD wheels with black satin finish
• Rugged Ridge “Spartacus” series stamped steel front and rear bumpers
• Rugged Ridge 8.5k synthetic winch
• Rugged Ridge HD tire carrier
• Rugged Ridge 3.5” round LED lights, mounted in the bumper
• Rugged Ridge “Spartan” replacement grille
• Rugged Ridge floor liners
• 35” Pit Bull PBX A/T tires
• Rugged Ridge upper dash panel

Stage 2

• Rugged Ridge Exo-Top
• Thule Helium Aero 2 bike rack Stage 2.5 (Self Install)
• Superchips TrailDash2 and EAS Power switch
• Sylvania ZEVO Pulse LED accent lights
• Kenwood 7” touch screen radio with hands-free mic for phone

Stage 3

• Rugged Ridge performance vented hood – custom painted

Stage 3.5 (Self Install)

• KC HiLiTes Gravity Pro 7” LED headlights
• KC HiLiTes FLEX LED A-Pillar lights with yellow bezels

Stage 4

• Rugged Ridge snorkel/intake
• Rugged Ridge Hurricane flat fender flares


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