Half the fun is building a rig and pushing that thing to its limits, then fixing it up, swapping in new parts, and repeating the process. The other half is the thrill of the adventure itself. Inarguably, no group does it better than Jeepers, and the aftermarket exudes as much enthusiasm as the Jeep platform. Think about it: there are thousands of manufacturers to choose from and a countless number of products on the market, many of which are designed, engineered, and manufactured by self-proclaimed enthusiasts like us. But when it comes to a vehicle like t-h-e Jeep—something that conveys ultimate adventure—you want an established brand that can perform and survive in any condition. You want a brand that chases thrills just like you.
You Want Go Rhino.
Go Rhino is a far cry from an aftermarket company just trying to get its piece of the Jeep pie. The company’s grass roots run deep in this segment. In fact, it’s what put them on the map in the first place.
Established in 1975—back when jeans still flared and everyone seemed to just have exponentially more hair—Go Rhino’s claim to fame was developing the first modular grille guard. Today, that product is pretty much the standard, but it was a revolutionary feat back then. Heck, the idea of non-modular parts in the off-road aftermarket is a pretty dated concept by now, but Go Rhino was ahead of its time. And lucky for us, over 40 years later, the company continues to set standards like this with its entire product line.
It’s safe to say the off-road segment has grown quite a bit. Vehicles evolved, off-road activities changed, and product adapted. Think about it, back in the ’70s, ’80s and even the ’90s, camping in your truck, driving your toy regularly, or mounting lights on every square inch of the vehicle were unheard-of practices. But on account of its due diligence and homegrown enthusiasm, Go Rhino has grown along with the trends. Today, it’s a leading provider of grille guards, step bars, light mounting solutions, aftermarket bumpers, rock sliders and more.
Go Work – Go Play – Go Explore – Go Rhino.
So, how do you survive for 40+ years in a grossly over-saturated market?? By making a crazy strong product with exceptional craftsmanship—that’s how.
Each and every one of Go Rhino’s products undergoes hundreds of man hours of development. From brainstorming, sketching, and design approval, down to state-of-the-art production, every step involves an eye for detail and a hand for perfection. And the company has no time for knock-off, flimsy materials. Go Rhino bumpers feature premium-grade steel, measuring 3/16th of an inch thick. And finishes include powder-coated black, stainless steel, and chrome, tirelessly perfected to ensure they meet or exceed OE quality. (And can stand up to your hill-climblin’-rock-crawlin’-dune-jumpin’ needs.)
This innovative thinking is present in even the simplest of places and this is what sets them apart from your run-of-the-mill accessories providers. See, Go Rhino is responsible for developing the only patented modular bumper with a built-in step. Sounds like a feature that should be built into every bumper, right? That’s the point. These guys are ahead of the curve, innovating things that leave the rest of us asking, “Why didn’t I think of that?”
But a great product is only as good as the people who sell it. Good thing Go Rhino’s internal ops are run by savvy business associates who not only price product fairly, but express actual enthusiasm. So, forget about know-it-all desk jockeys lacking human emotion. Go Rhino has real-world enthusiasts, passionate about developing product for… yea, real-world enthusiasts.
Go Rhino: In The Wild
At SEMA 2018, Go Rhino brought a seemingly endless list of quality product. Rock sliders, side steps, camping racks, list-assisted spare tire mounts, bumpers, steel fenders—you name it. And displaying these goodies were three jaw-dropping builds, a 2019 Jeep Wrangler JL, 2019 Chevy Silverado, and the rarely-seen-in-America—2019 Toyota Hilux. (Not to mention all the other aftermarket companies sporting good-looking Go Rhino products on their SEMA builds.)
But while the new model SEMA builds dazzled, we were particularly impressed by the company’s large amount of product offerings that fit both the new JL and the discontinued JK. Why? Because not all of us have traded up yet, fam! And our just-coming-off-warranty JKs are in prime condition to be decked out in some rugged off-road accessories. (Also, many of these can be carried over when we do finally bag a new JL.)
Currently, we’re digging this sweet, first-of-its-kind Trailline Bumper (available for both JK and JL models) that features a locking center drawer and removable cover for winch installation. Or these Dominator D6 side steps that show off optional bolt-on hoop steps and an aggressive, off-road-ready style. Not to mention, we’re feeling a little extra special about their new steel fenders, built specifically for JK models. Stylish and durable, they help increase tire clearance and body protection, and even offer provisions for installing lights.
But enough about us. Let’s see what fans online are gravitating toward…
From traditional Jeeps and rugged trucks to plucky little Subies, Go Rhino has a product for whatever you use to chase off-road adventure.
We’re loving everything about this modified Toyota Tundra. But in our opinion, it’s the Go Rhino bumper that really ties it all together.
We’ve talked about Crosstrek culture on the blog before. This capable rig reaches new heights with a Go Rhino roof rack.
Not sure what we’re diggin’ more here—the blue paint job on this chick’s JK or those Go Rhino hex-patterned inner fender liners.
Man, is it just me or does the mud actually make these Go Rhino nerf bars look better?
Excited about what Go Rhino has to offer? Yah, us too.