Industry Exec Customizes 2016 Ford F-150

Ralph Ruzzi, VP of Canada sales at Keystone, bleeds F-O-R-D, so it’s no surprise he drove off the lot with a new 2016 Ford F-150 Lariat SuperCrew 4X4 3.5L EcoBoost®. The 2016 Ford F-150 was named one of Consumer Reports Top 10 Picks and has no fear of being dethroned as the best selling truck in America.

Innovation, Performance & Comfort

Its redesign in 2015 showcased a groundbreaking high-strength, military-grade, aluminum alloy that resulted in less body weight. This switch provided drivers with better handling and fuel-efficiency, as well as increased towing and payload capabilities. The 2016 Ford F-150 exterior styling “continues to convey a definitively tough-truck character,” said Autoblog. Pick from a variety of trims, body styles, bed lengths and engines…customize to create your own adventure.

Thoughtful construction flows inside with more cargo space, a quiet roomy cabin and a wider console. Voice-activated Sync technology offers hands-free calling, music control, app linking, navigation services and 911 assistance. This infotainment system is a welcomed upgrade from the highly-criticized MyFord Touch. And it appears customers are happy with the more efficient and user-friendly software.

New safety features have been added to the lineup as well, including camera parking assistance, inflatable rear safety belts and available Pro Trailer Backup Assist™. In fact, when equipped with Forward Collision Warning, the 2016 Ford F-150 SuperCab and SuperCrew models are an IIHS Top Safety Pick; it’s also secured a Government 5-Star Safety Rating from the National Highway Traffic Safety Administration.

But perhaps what most sets this truck apart from its competition, is Ford’s bold decision to put a twin-turbo charged 3.5L EcoBoost V6 engine on a model that has longstanding V8 loyalty. Car and Driver agrees:

“You might think that convincing buyers to give up the engine configuration that has powered nearly every iconic American vehicle over the last six decades would be a tough sell. But Ford claims the EcoBoost 3.5 is the highest-volume engine in the F-150 now.”

Expect better fuel economy, power-to-weight ratio, as well as impressive speed, handling and hauling capacity. The EcoBoost nearly sings “Anything you can do, I can do better.” It’s a hot ride purely stock but in our industry, we go big or go home. We’re in the biz of upgrades and this bad boy has plenty!

2016 Ford F-150 Build List

• Ground Force lowering suspension system
• 22” KMC MC-5 wheels
• 305/40R22 Atturo AZ800 tires
• Custom EcoBeast graphics designed by Ruzzi and created by Bad Dog Modifications
• Pace Edwards SwitchBladeTM tonneau cover
• 3MTM tinted glass
• Dee Zee bed mat
• PendaFormTM Tailgate Pong
• SCT X4 tuner
• Custom tune (400+ HP & 500+ torque to the wheels)
• AMP Research® Bed-ExtenderTM
• Air Design tailgate panel
• Husky Liners® floor liners

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